As our friends over at
Climbing Narc noted,
"While the interpersonal relationships of climbers is not normally
appropriate for discussion on this blog, Beth and Tommy had built a
pretty powerful brand around their being a climbing couple so the fact
that they are no longer together seems like “news”. " But more importantly for GoBlog, it seems like the entry of two hot climbing ladies back into the dating pool has got the hormones running of quite a few lonely climbing dorks and it's driving mad traffic to the site. Over 75 people a day looking for information on these divorces. We call that newsworthy, at least in the sad fantasy lives of hundreds of climbers around the world. That's the only thing we can think of when we look at our search logs and scratch our heads at the sheer volume of traffic the words "beth rodden divorce" and "step davis divorce" drive to the site. So naturally we were curious what Google had to say as a gut check, so we pulled the numbers from their the Ad Words Keyword Selector tool. Here's the data they gave:
| Phrase | Google Global Monthly Search Volume |
| steph davis divorce | 46 |
| beth rodden divorce | 58 |
Looking through our logs, we'll have to say this is just directional and its underestimating the query volume by a large magnitude, because we see over 50 visitors a day alone searching for information on Beth Rodden's divorce. Less from Steph Davis. It's truly bizarre. Are the guys, and you have to assume it's 99% guys doing these searches, sitting in front of their computers going, "She's so hot, now I have a chance at her. Let me just confirm she's divorced and it's on!" And for that matter, why are they not searching Step Davis as often? Is she not as desirable as Beth when it comes to climbing dork fantasies hierarchy? You could also slice and dice this data and get anonymous demographic data. Like some lonely guy from Yale searched "
tommy caldwell and beth rodden divorce" during his lunch hour today and a guy from Seattle searched "
beth rodden divorce". Maybe we should put the data together and give it to Beth so she can avoid the towns with high rates of stalkers/searchers. And just to be honest, it's not just the hot climbing lady celebrities that get all this attention. People are always Googling "
Chris Sharma girlfriend" to see if he's single. Because, you know, they have a shot if he is...Internet. Truly a weird and scary place.